FOOD PACKAGING DESIGN

A lot can happen in just a few seconds. Every ten seconds there are 30,000,000 Google searches. Every five seconds 3,200 photos are posted to Instagram. It takes only three seconds for a customer to decide whether or not to buy your product. Based on the packaging design alone, the customer will do all the mental arithmetic, they’ll survey the over 40,000 different options, decide what they think of the look of your product and whether or not they’ll purchase it. In three seconds. That is why it is so crucial to have outstanding, eye-catching, quality packaging.

GRAPHICS AND ILLUSTRATIONS FOR PACKAGING

Graphics speak louder than words, and there’s a lot of weight on your packaging’s shoulders. Its design needs to cut through the white noise of the shelf, catch the customer’s eye and draw them in. The graphics need to stand out, they need to be unique, they need to be able to grab the potential customer’s attention and hold it. It also needs to be balanced. To overload your packaging with text is like throwing rocks into a boat: it’ll sink.

The consumer is not likely to spend time trawling through overwhelming copy text to find out about your product; its boring, its confusing, and most of the time, its unattractive. Packaging is a principal point of graphic market place recognition for your customers. In order to be effective it really must adhere to five simple principles: be simple, memorable, timeless, versatile and appropriate. The key is to strike the right balance between the use of icons, graphics and text. You need to highlight core messages and features of your product to best help your customer digest your USP.

PACKAGING MATERIALS AND DESIGN

Your product needs to feel just as good as it looks. Nowadays, customers expect a level of sustainability, being eco-friendly and high-quality materials in your product’s packaging. Your packaging needs to live up to this scrutiny. Has it kept the product in pristine condition? Does it feel like a quality product?

Will the consumer recognise its environmental considerations? Surprisingly, its not unfeasible for this to be a reality. Stonefern can walk you through the process of great packaging design and ensure that graphics, sustainability, materials, shape and costs are all achieved on budget.

OUR EXPERIENCE IN PACKAGING DESIGN

From international food companies to niche coffee shops, we have experience doing it all. We’ve worked with innovative food brands working to reinvent their niches, restaurants and cafes providing high-end, delicious food, and companies looking to add that extra spice to your cooking. Whatever your brand or market size, we can walk you through the process of creating high-quality and eye-catching packaging. Through our partnerships with specialist designers, and our experience in working in all mediums, we can provide you with practical, functional, good looking and engaging packaging designs.