Wearing shorts to a wedding is never a good idea. Immediately, people would think that you might not have understood what it was you were attending, that you might not care enough, or, even worse, that the shorts might be a reflection of who you are and what you stand for. First impressions and self presentation are vitally important. In those three seconds of seeing you turning up at the church in shorts, every guest, the bride, the groom, and even the priest, would have made an instantaneous assumption about who you are and what you’re like. And that’s probably not a good assumption in this case.
Now, imagine that that assumption was about your entire company. Every time a member of the public interacts with a business, they are engaging, primarily, with your branding. What you look like, the feel and message of your brand, how likely a person is to use your services, is all reflected in your branding. That’s why having high-quality, coherent, good-looking branding is of the utmost importance.
Coherence is key. Design standards enable you to create a set of rules and guidelines that maintain your brand’s personality, voice, appearance, and message. Design standards include the colours you use, the fonts, layouts, sizes, types of photos and values by which your branding should be done. These can be given to your employees, any third party suppliers or agencies to help create a coherent and consistent brand. It’s best to entrust this to an experienced and knowledgable designer that can create a set of design standards that work across numerous platforms, mediums or suppliers. Our manuals can cover everything from typography and packaging specifications to signage design and company messages. With this information you can source all your print, social media, web, livery and advertising requirements whilst remaining consistent across your output.
Your brand guidelines are designed to be implemented across all platforms and mediums. Whether that be print, packaging, signage, stationary, websites or social media, adhering to your design standards enables you to create a coherent, consistent brand on all fronts. At Stonefern, we can walk you through the process of creating engaging, high-quality design assets for all mediums. Our partnerships with experienced web, print, packaging, and signage specialists mean that we can deliver consistent, professional and innovative digital and print assets.
Logos are the face of your brand. When something thinks of your company, they’ll most likely think about your logo. It’s what’s recognisable to your customers and it’s what drives the rest of your brand. In order to create a good logo, there are five key principles that need to be met: simplicity, memorability, timelessness, versatility and appropriateness. You’re on to a winner if you can achieve all five. Good logo design is far from a five minute process. Be wary of anyone who will offer you a design for less than a days’ work. At Stonefern we listen to our clients, know their target audience, take into consideration all of their input, study the details, weigh the options, and then, if necessary, ignore all of it and design what we know experience has taught us will work best in your marketplace. After all, when you do things right, people won’t be sure you’ve done anything at all.
Maybe it’s time for an upgrade. If you feel like your brand is waning, or your company is beginning to dry out, a rebrand can be a highly rewarding process that can breathe new life into your business or product. Rebranding must be done with focus and strategy. To forge a new path for your brand, you’ll need a map and a guide. That’s where the previous two aspects come in: design standards and logos. To rebrand well, you need a set of a design standards that ensure coherence and a smooth transition, and you need a strong logo that can install values, ambitions, character and soul into your business. If you’re looking to jumpstart your brand, we can help ensure that this process starts on the strongest footing.
Whatever your project or budget might be, we can provide high quality, creative solutions to all your needs. As our team is entirely scalable and comprised of incredibly talented individuals, we are able to keep our overheads low and be more competitve than larger agencies whilst still delivering a quality product and service. We pride ourselves on fair, realistic, cost effective and transparent pricing and instilling from the get go absolute confidence that we’ll get the job done.
After all, good design, implemented intelligently across your business, will set you apart within your market place. From conception to design and roll out, we'll work with you, as an extension of your team, using our experience to create a result that everyone is proud of.