The Upholsterers Branding The Upholsterers Branding The Upholsterers Branding


The Upholsterers is a well-established company based in our local town and after 8 years Laura and her team felt in order to broaden the appeal of their business (particularly online) it was time for a rebrand. They approached us after doing a search of local design companies and felt our work resonated with them and what they wanted to achieve.

The brief supplied to us was to produce a brand that didn't alienate their existing customer base but gave them the ability to reach into the urban online home wares market and compete with larger businesses in this market. The flexible tag design we produced is modern yet is grounded solidly in the core of the business.

A full ecommerce website was the next stage of this comprehensive rebrand. We built the site with SnipCart integration to allow for simple purchasing online. As the business has grown we were please to be able to then take the Upholsterers website to the next level by migrating the site to our full ecommerce platform, MerchantWorks.

A rebrand of this type of business requires a large 'kit of parts' in terms of output and we have designed and (supplied) to date a full stationary packet, advertising, bags, tags, shop signage and livery - all whilst maintaining strict brand guardianship.

Laura, who owns The Upholsterers was kind enough to say this about working with us. "Stonefern helped me to completely re-brand my company. They put together the most wonderful presentation and had clearly listened to all that I had wanted to achieve. I have always felt that Stonefern really 'gets' what we are about as a company and this is reflected in the quality of the work they do for us. He has now become an invaluable member of our team. I cannot recommend Stonefern highly enough. We are thrilled with the new design of our brand and website! Customer feedback has been amazing!”


From conception to design and roll out, we'll work with you, as an extension of your team, using our experience to create a result that everyone is proud of. If you think we might be a good fit for your business please get in touch to discuss your next project.