Protong already had a logo in place but they weere not happy with how it was being implemented and really wanted to create a premium brand out of what is a great product. After seeing work we had done with other food brands they asked us to create a strong and flexible set of packaging designs for his range. After some small tweaks to the brand we used a limited palette and designed a generic pack that could easily be customised for limited runs as his brand and market share grew.
The website started as an clean and simple lifestyle info portal but quickly grew into a ecommerce site. We have now launched the 2nd gen of the protong site and building on the Shopwired platform (as we do for 90% of our site builds) meant that creating a responsive, easy to manage site with many extra functions was quick and easy. The next stage for Protong is a targeted industry advertising campaign to help grow brand awareness and bring new stockists on board.
Glen, who owns Protong Biltong was kind enough to say this about the project. "Incredible ability to translate my thoughts into a solution of the highest quality. Our new look is amazing - what a HUGE step up from the current site you built - Thank you so much! To say I've got a big cheesy grin on my face is an understatement!”