We were recommended to MSBA during a chance conversation with another one of our clients. The difference for us was that this recommendation took place 10,000 miles away in Australia! MSBA is an accountacy firm based in Sydney that wanted to modernise their brand, cement their presence in their marketplace and be armed with a strong and flexible set of design standards to allow their business to grow. We undertook a three stage research, presention and branding process over the course of a month and delivered a set of fresh and modern brand guidelines that will grow with the company over the coming years.
A brand is simply the sum total of it's products, services, ethos and stategy. That's not to say it should not be marketed and promoted as effectively possible. With the correct branding and application you can install values, ambitions, character and soul into your business. A brand is studiously crafted personality profile of an individual, institution, corporation, product or service.
A strong logo design will drive out your entire brand, its values, ambitions, character and soul. Corporate identity starts to appear when your logo and brand begin to drive out a corporate style that your customers attach values to. This is only achievable by strong design and flexible design standards that ensure consistency in your graphical representation in the marketplace. Consistency is one of the most powerful usability principles: when things always behave the same, customers don’t have to worry about what will happen. Instead, they know what will happen based on an earlier experience. As with MSBA - we can help ensure that this process starts on the strongest footing.
Ania, who instructed the branding was kind enough to say this about the project. "Really refreshing working with a design agency with a genuine interest in our specific industry, we love our new brand!”