CENTRAL LONDON CAR STORAGE
Branding a central London car park service presented a unique challenge to demonstrate convenience and efficiency to a diverse customer base. The first step in the branding process was to focus on a name and logo that conveys trust, reliability, and ease of use. A sophisticated, yet easily recognizable logo with elements that can visually represent the service's commitment to providing secure and accessible parking solutions in the heart of London. Furthermore, the desired color scheme needed to strike a balance between professionalism and practicality. Incorporating shades of blue and gray was used to instantly evoke a sense of reliability and trust.
Next we we tasked to produce brand guidelines for roll out - Strong brand guidelines offer numerous advantages for businesses and organizations. Firstly, they provide consistency across all brand touchpoints. When a company has well-defined brand guidelines, it ensures that its logo, color palette, typography, and messaging are consistently applied across various platforms, from websites and social media to marketing collateral and packaging. This consistency helps create a cohesive and memorable brand identity that customers can easily recognize and trust.
Secondly, strong brand guidelines foster brand loyalty and recognition. Consistency in branding builds trust with consumers over time. When customers consistently encounter a brand that looks and feels the same, they are more likely to remember and choose that brand over competitors. Additionally, a well-defined brand identity helps differentiate a business in a crowded marketplace, making it easier for customers to identify and connect with the brand's unique values and offerings. In essence, strong brand guidelines are an invaluable tool for building a strong, lasting brand presence and fostering customer loyalty.
Since roll out we have been busy design brochures, advertising, on line digital comms and signage - The service aims to focus on creating a seamless user experience, from online reservations and payment options to well-trained staff and well-maintained facilities, ensuring that customers associate the brand with a hassle-free parking experience in central London.
Katie, head of marketing was kind enought to share her feedback "After a indepth process we are more than happy with the final product and have started to roll it our across our London sites to a great reception from our customers."