We have know Jodie Steele for over 10 years and met when our Art Director was working for Toyota in Sydney, Australia. She had been running her marketing company with great success over the years but took time out to raise her young family. When the time came to put all of her energy back into her business she felt the time was right to rebrand and start her own marketing push with a bang. We were comissioned to design a modern, flexible and dynamic brand that would make her stand our in her market space.
A brand is simply the sum total of it's products, services, ethos and stategy. That's not to say it should not be marketed and promoted as effectively possible. With the correct branding and application you can install values, ambitions, character and soul into your business. A brand is studiously crafted personality profile of an individual, institution, corporation, product or service. A strong logo design will drive out your entire brand, its values, ambitions, character and soul. Corporate identity starts to appear when your logo and brand begin to drive out a corporate style that your customers attach values to. This is only achievable by strong design and flexible design standards that ensure consistency in your graphical representation in the marketplace. Consistency is one of the most powerful usability principles: when things always behave the same, customers don’t have to worry about what will happen. Instead, they know what will happen based on an earlier experience. As with Your View Marketing - we can help ensure that this process starts on the strongest footing.