We were introduced to 'The Work Crowd' after several years working with Hanson Search and Conspicious Recruitment. The Work crowd is a new award winning freelancer platform that connects companies with the best freelance experts and consultants in marketing, communications and PR.
We were initially asked to help with investment decks for various shows in the UK and Ireland and were asked by Alice to produce presentations that were relevant, clean, modern and above all engaging for the audience. We leaned heavily on the lifestyle elements of the platform users to enforce the reasons why this sector is due to grow by 60% in the coming years.
After successfully securing funding we started on the process of producing clear and concise toolkits for both user elements of the platform. This required clean grid layout and a new set of iconography to be designed to allow for flexible designs that could be used whatever the content requirements. This was coupled with sourcing a strong set of flexible and relevant imagery.
The Work Crowd is already winning awards (FSB London Business Awards) and as the business grows there will be some really interesting opportunities for both freelancers and clients.
STONEFERN DESIGN STUDIO
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