Advertising Design
Brand Guidelines
Livery Design

We were introduced to Subterranean Spaces through our professional relationship with Absolute Signs. The client had no consistent branding across the business and was looking to enter the high end basement market in the South East. Stonefern was hired to dual brand both the existing specialist building business with the new basements business.


When the client approached us they had a sub continent designed and hosting platform. The website was not performing as the client expected and lead generation and ROI was non-existent. We were tasked with not only a redesign based on the new branding but also an on-going SEO package to drive lead and sales generation.


Subterranean Spaces is a well-established company but had no consistent branding in place. The company was looking to specialise in the lucrative London basement market and required a brand that could deliver the qualities the marketplace expects. The task was made more challenging by the need to retain the day-to-day general building side of the business. This meant the design had to consider both arms of the brand in a consistent language. The final logo balances the above and below ground nature of the services provided by Subterranean Spaces.


As you would expect with a new brand we have designed and supplied Subterranean Spaces with everything from advertising and stationary to hoarding and livery designs all whilst maintaining strict brand guardianship.