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POTTER PERRIN

Bathroom & Kitchen Specialist
Design Standards
Brand Guidelines
Signage Design
  • Online: WWW.POTTERPERRIN.COM
  • Client: Harriet Perrin

  • "Couldn’t be happier, Stonefern is a great company to work with. They interpreted our needs and reacted immediately to improve our Brand awareness”

Intro

We were introduced to Potter Perrin though a recommendation from another client. Potter Perrin are looking to agressive expand their retail and online presence but were lacking the tools to move their brand expansion forwards in a cohesive manner. We were instructed to strip their brand back to basics and draw up a set of design standards that could be distributed to their third party suppliers for consistent implimentation. This included everything from signage and livery to social media and advertising.

Brand Guidelines

Stonefern can build comprehensive brand design standards for you. Design standards are an essential element of any business brand. They help to maintain brand guardianship when the brand is to be implemented across a wide range of mediums. There is no point in paying a designer to produce a strong cohesive rebrand or refresh for your business if the model is not going to be followed. It is essential that key design elements and the message of a brand are not diluted or altered by third parties who may be supplying your business. This is where a strong set of design guidelines is essential. It also gives your business the opportunity to introduce its personality, voice and appearance to its employees and in turn, train them to all portray the same company ethos to your customer base. Manuals can cover everything from typography and signage specifications to dress code and company messages. With this information Stonefern can help source for you all your print, social media, web, livery and advertising requirements.


WE ARE NOT AN AGENCY. WE ARE A TEAM

We don’t really believe in big costly studios filled with designer furniture, flat screen TV's and chill out areas staffed by jacks of all trades. We prefer to stay small, cost effective and only work with specialist experts we know.

Mark
Director
Andie
Graphics
Roger
Digital
Emily
Accounts

ARTICLES

Here are a few articles on branding, advertising and design that may interest you or some cases might even be of help when trying to get the best out of your designer.

Celebrating 10 years...

We can't quite believe are we celebrating a decade of design this year. We could not have done it without our family, friends and most importantly our amazing clients...

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What's my designer on about...

Luckily for you, all your design questions will be answered here and (hopefully) you will be better placed to understand and get the most of your designer...

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Why Typography is Key...

There are millions of fonts out there and choosing the right one can have a huge impact on how your message is interpreted and how your brand is perceived...

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Starting a new business...

We started from scratch and know exactly what is entailed, getting your business started on the right foot has never been more important...

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One day site build...

The team were chatting last week about how entry to mid level web design and development in the last few years has become a highly marketed product...

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Nailing your adverts...

We get sent all kinds of briefs for adverts - but whatever the brief, budget and audience might be there are some simple rules to follow...

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My Ironman friend...

I have known Alex for 30 years… We went to school together, lived on the same street at Uni and even worked together for 2 years in London...

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Why branding matters...

Branding is an important part of any business, large or small and great design is a reflection of your business even if it is not intentional...

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Revolutionising Breakfast...

We have been lucky enough to have been part of that revolution for the last 4 years helping to design and deliver anything and everything they needed for their growing business...

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HOW TO GET IN TOUCH

Good design, implemented intelligently across your business, will set you apart within your market place and that is where we come in. From idea conception to design and roll out, we'll work with you, as an extension of your team, using our experience to create a result that everyone is proud of.

If you think we can help your business grow then please get in touch.
STONEFERN

West Gate House, West Street,
Midhurst, West Sussex,GU29 9NQ
United Kingdom