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Brand Design
Signage Design
Brand Design
  • Online: WWW.MSBA.COM.AU
  • Client: Ania Smith

  • "Really refreshing working with a design agency with a genuine interest in our specific industry, we love our new brand!”


We were recommended to Ania during a chance conversation with another one of our clients. The difference for us was that this recommendation took place 10,000 miles away in Australia! Ania is a partner in an accountacy firm based in Sydney that wanted to modernise their brand, cement their presence in their marketplace and be armed with a strong and flexible set of design standards to allow their business to grow. We undertook a three stage research, presention and branding process over the course of a month and delivered a set of fresh and modern brand guidelines that will grow with the company over the coming years.


A brand is simply the sum total of it's products, services, ethos and stategy. That's not to say it should not be marketed and promoted as effectively possible. With the correct branding and application you can install values, ambitions, character and soul into your business. A brand is studiously crafted personality profile of an individual, institution, corporation, product or service. A strong logo design will drive out your entire brand, its values, ambitions, character and soul. Corporate identity starts to appear when your logo and brand begin to drive out a corporate style that your customers attach values to. This is only achievable by strong design and flexible design standards that ensure consistency in your graphical representation in the marketplace. Consistency is one of the most powerful usability principles: when things always behave the same, customers don’t have to worry about what will happen. Instead, they know what will happen based on an earlier experience. As with MSBA - we can help ensure that this process starts on the strongest footing.


We don’t really believe in big costly studios filled with designer furniture, flat screen TV's and chill out areas staffed by jacks of all trades. We prefer to stay small, cost effective and only work with specialist experts we know.



Here are a few articles on branding, advertising and design that may interest you or some cases might even be of help when trying to get the best out of your designer.

Celebrating 10 years
Celebrating 10 years...

We can't quite believe are we celebrating a decade of design this year. We could not have done it without our family, friends and most importantly our amazing clients...

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What's my designer on about
What's my designer on about...

Luckily for you, all your design questions will be answered here and (hopefully) you will be better placed to understand and get the most of your designer...

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Why Typography is Key
Why Typography is Key...

There are millions of fonts out there and choosing the right one can have a huge impact on how your message is interpreted and how your brand is perceived...

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Starting a new business
Starting a new business...

We started from scratch and know exactly what is entailed, getting your business started on the right foot has never been more important...

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One day site build
One day site build...

The team were chatting last week about how entry to mid level web design and development in the last few years has become a highly marketed product...

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Nailing your adverts
Nailing your adverts...

We get sent all kinds of briefs for adverts - but whatever the brief, budget and audience might be there are some simple rules to follow...

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My Ironman friend
My Ironman friend...

I have known Alex for 30 years… We went to school together, lived on the same street at Uni and even worked together for 2 years in London...

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Why branding matters
Why branding matters...

Branding is an important part of any business, large or small and great design is a reflection of your business even if it is not intentional...

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Revolutionising Breakfast
Revolutionising Breakfast...

We have been lucky enough to have been part of that revolution for the last 4 years helping to design and deliver anything and everything they needed for their growing business...

Read more


Good design, implemented intelligently across your business, will set you apart within your market place and that is where we come in. From idea conception to design and roll out, we'll work with you, as an extension of your team, using our experience to create a result that everyone is proud of.

If you think we can help your business grow then please get in touch.

West Gate House, West Street,
Midhurst, West Sussex, GU29 9NQ
United Kingdom