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MOMA

Making oats more awesome
  • Online: WWW.MOMAFOODS.CO.UK
  • Client: Tom Mercer

  • "Stonefern have been an essential part of our team for 7 years now. No matter what, they deliver..."

Intro

We have been working with MOMA since 2011 and so much has changed in that time, including 2 rebrands, 3 brand managers and over 10,000 art boards. We work alongside the MOMA team to produce everything and anything they might need.

Our primary role is packing design and roll out but we also undertake POS, advertising, branding, clothing, events and promo design.

Packaging

Recently MOMA made the decision to take their brand to the next level. They asked us once again to implement their new brand identity across their existing packaging range as well as some new exciting products and flavours. So what was involved? In short, art boards, lots of them! At present the MOMA product range is made up of 92 separate cutter guides and artworks. Each one containing colour, ingredient, brand, nutritional, print and legal information that must be correct to the last minute detail and not because the client, multiple printers, manufacturers or trading standards demand it, but because we will not settle for less than perfection and total consistency across the entire brand.

Rolling out the rebrand

This is really only the start, but we now have the 'kit of parts' in place that will allow us to build upon the new design standards over the next 12-24 months and begin the process of brand implementation across MOMA's many and varied designs mediums.

Brand guardianship

The MOMA visual identity is made of a number of different elements. These elements need to be used consistently, but also flexibly, across all the applications of the identity. We ensure the brand is never diluted or inappropriately implemented and we work closely with the MOMA brand manager to ensure that everything that goes into production, whether is a porridge pot or a promotional expo fridge is on-brand.


WE ARE NOT AN AGENCY. WE ARE A TEAM

We don’t really believe in big costly studios filled with designer furniture, flat screen TV's and chill out areas staffed by jacks of all trades. We prefer to stay small, cost effective and only work with specialist experts we know.

Mark
Director
Andie
Graphics
Roger
Digital
Emily
Accounts

ARTICLES

Here are a few articles on branding, advertising and design that may interest you or some cases might even be of help when trying to get the best out of your designer.

Celebrating 10 years...

We can't quite believe are we celebrating a decade of design this year. We could not have done it without our family, friends and most importantly our amazing clients...

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What's my designer on about...

Luckily for you, all your design questions will be answered here and (hopefully) you will be better placed to understand and get the most of your designer...

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Why Typography is Key...

There are millions of fonts out there and choosing the right one can have a huge impact on how your message is interpreted and how your brand is perceived...

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Starting a new business...

We started from scratch and know exactly what is entailed, getting your business started on the right foot has never been more important...

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One day site build...

The team were chatting last week about how entry to mid level web design and development in the last few years has become a highly marketed product...

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Nailing your adverts...

We get sent all kinds of briefs for adverts - but whatever the brief, budget and audience might be there are some simple rules to follow...

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My Ironman friend...

I have known Alex for 30 years… We went to school together, lived on the same street at Uni and even worked together for 2 years in London...

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Why branding matters...

Branding is an important part of any business, large or small and great design is a reflection of your business even if it is not intentional...

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Revolutionising Breakfast...

We have been lucky enough to have been part of that revolution for the last 4 years helping to design and deliver anything and everything they needed for their growing business...

Read more

HOW TO GET IN TOUCH

Good design, implemented intelligently across your business, will set you apart within your market place and thats where we come in. From idea conception to design and roll out, we'll work with you, as an extension of your team, using our experience to create a result that everyone is proud of.

If you think we can help your business grow then please get in touch.
STONEFERN

West Gate House, West Street,
Midhurst, West Sussex, GU29 9NQ