We were introduced to IAPA through our working relationship with 1minus1.com, an awarding winning web agency in Farnham. IAPA is a global association of independent accountancy and business advisory firms who provide accounting, audit, tax advisory and business consultancy services. They asked us to help with design work for several conferences they host around the world each year.
The event programmes are a complete record of every delegate, contacts, firm profile, guest and itinerary. As such they run to well over 90 pages. The challenge set to us was to template the layouts and information in such a way that it could be used for multiple global events yet at the same time be totally customisable for each individual host city. We achieved this with a flexible grid structure that allowed for stung graphic and imagery changes whilst retaining the core hierarchy of content.