We have known Alex for many years and worked with him in the past when he used to be a brand manager. As a parent your first instinct is one of love, followed closely by a fierce need to protect, so we can only imagine the sheer feeling of helplessness experienced by Alex and his family when one day in 2011 their eldest son Harrison was diagnosed with Duchenne Muscular Dystrophy. Duchenne is the worst diagnosis a small boy could receive, Harrison would have more of a chance of surviving a cancer diagnosis and all for one simple reason…
There is no cure for Duchenne.
Harrison's fund was set up with one goal in mind, to get as much money as possible into the hands of the best researchers in the world. Therefore the brand has to be approachable, tell the story, stand out and above all be firmly associated with Duchenne research.
In the last five years the brand has developed into several sub brands used for key events. The latest is the development of the 'Harrison's Heroes' sub brand which was undertaken in the summer of 2016.
We support Harrison's fund throughout the year (and have for the last 5 years) and have helped them grow from village hall cake sales to raising over £1,000,000 this year. This has been achieved through several key events in the calendar, most notably the annual Sky High Ball, Blue Hair day and the Prudential Ride 100. All these events require lots of sub-branded collateral which we design, supply and deliver for Harrison's fund.
Other than the big events the team at Harrison's fund are always pitching in the background to help get brand awareness into potential fund raising areas that traditional methods can't reach. Whatever the request we help ensure the brand is presented across multi platform applications in a consistent style, language and tone, and as you would expect the same goes for their social stream outputs.