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CODEBOOK

PROJECT LIFECYCLE SOFTWARE
Flyer Design
Icon and UI Design
Advertising Design
Exhibition Design
Intro

We were introduced to Codebook International via some direct advertising and were intrigued by the brief presented to us by Codebook. They had a well established software platform that was in need of an overhaul of its UI. Having had experience of many CAD programs over the past 10 years we saw this as a really good challenge (knowing the software environment as we did). We know most UI of this scope requires strong icon and placement memory to be able to be efficently navigated by the end user. Icons had to depict process but also maintain a family hierarchy and be easily identifiable on a heavy populated icon environment.

What the client said

We had an interesting journey with Stonefern and their art director Mark Foster redesigning the user interface for the CodeBook software. The task was to modernise the appearance and to improve the intuitive understanding of users learning and using the application. Marks enthusiasm, graphical skills and imagination enabled us to define and refine a suitable vocabulary for the iconography that has provided a greatly enhanced user experience. By the end of the project we had over 320 new interface icons and had successfully refreshed our user navigation interface. We now also use Stonefern for all our exhibition, print and presentation requirements."


WE ARE NOT AN AGENCY. WE ARE A TEAM

We don’t really believe in big costly studios filled with designer furniture, flat screen TV's and chill out areas staffed by jacks of all trades. We prefer to stay small, cost effective and only work with specialist experts we know.

Mark
Director
Andie
Graphics
Roger
Digital
Emily
Accounts

ARTICLES

Here are a few articles on branding, advertising and design that may interest you or some cases might even be of help when trying to get the best out of your designer.

Celebrating 10 years...

We can't quite believe are we celebrating a decade of design this year. We could not have done it without our family, friends and most importantly our amazing clients...

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What's my designer on about...

Luckily for you, all your design questions will be answered here and (hopefully) you will be better placed to understand and get the most of your designer...

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Why Typography is Key...

There are millions of fonts out there and choosing the right one can have a huge impact on how your message is interpreted and how your brand is perceived...

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Starting a new business...

We started from scratch and know exactly what is entailed, getting your business started on the right foot has never been more important...

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One day site build...

The team were chatting last week about how entry to mid level web design and development in the last few years has become a highly marketed product...

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Nailing your adverts...

We get sent all kinds of briefs for adverts - but whatever the brief, budget and audience might be there are some simple rules to follow...

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My Ironman friend...

I have known Alex for 30 years… We went to school together, lived on the same street at Uni and even worked together for 2 years in London...

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Why branding matters...

Branding is an important part of any business, large or small and great design is a reflection of your business even if it is not intentional...

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Revolutionising Breakfast...

We have been lucky enough to have been part of that revolution for the last 4 years helping to design and deliver anything and everything they needed for their growing business...

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HOW TO GET IN TOUCH

Good design, implemented intelligently across your business, will set you apart within your market place and thats where we come in. From idea conception to design and roll out, we'll work with you, as an extension of your team, using our experience to create a result that everyone is proud of.

If you think we can help your business grow then please get in touch.
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STONEFERN

West Gate House, West Street,
Midhurst, West Sussex, GU29 9NQ