We were introduced to Capita through our work with Knowledgepool (a UK based learning service provider). We had been commissioned to design a 10 steps to optimise your learning infographic and Capita were impressed with the level of depth in the design and asked us to get involved with a series of internal branding exercises.
We were asked to brand an internal portal division that was used to plan and book learning services for Capita staff. The outline brief was to create a set of flexible brand guidelines and strong logo that embodied strength and support through learning. A strong corporate identity was to be the basis of the brand and it was therefore vital that ‘Learning at CAPITA’ was presented to their audience in a consistent yet flexible manner.
Over the last few years we have been asked by Capita to produce clean, concise and on-brand collateral in the form of infographics and internal and external sales material. We have always strived to adhere to the brands core style whilst always pushing the brand forward and keeping our output for Capita as fresh, current and relevant as possible.