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INTRO

Lawrence approached us with his kick starter idea. He was looking to create a new brand of Chilli sauce that was a world away from the market as it stands. His brief started with a statement that stuck with us throughout the brand design - "This is going to be a premium sauce and the product goal is a Royal Warrant." We love clients with strong goals and relished the challenge of creating a timeless brand for a market saturated by chilli imagery, bright colours and clichéd characters.

Sussex Sauce Company Branding Sussex Sauce Company Livery

BRANDING

Lawrence had a clear vision of what he didn't want and that was a chilli logo. The challenge for us was to design a market relevant icon logo that would sit comfortably in a high end heritage market. We undertook a three stage research, presention and branding process over the course of a month and the final design was a chilli - only cut in half and stylised into an icon. Finally, we delivered a set of fresh and modern brand guidelines that will grow with the company over the coming years.

Sussex Sauce Company Social Media

WEBSITE

As Sussex Sauce was a grant applied branding process there were budget considerations placed on the website build. The end goal is for Sussex Sauce to have a full E-Commerce site but for now to help them get some marketing presence and push their kickstarter campaign over the finish line they needed a simple 5 page marketing/info site. The result is a fully responsive, clean and crisp website that will get them started on the right foot..

Sussex Sauce Company Responsive Website

LIKED THIS PROJECT?
THIS IS WHAT OUR CLIENT HAD TO SAY

"We wanted anything but a chilli for our logo, but Stonefern cut that idea in half and gave us the perfect logo!”