Lesley at Langham's approached us last year after a canning project they had been working on stalled. They needed a studio with experience at designing packaging and all the repro,shelf edge, consumer and legal knowledge that comes with it.
The brief covered 4 flavours within a range and it is was soon decided on a 'grunge' design direction. There is a lot of relevant research out there about how people are connecting with brands and their stories as people are really keen to ‘buy in’ to a brand if it has a genuine story and history they can relate to.
Brand locations (particularly in brewing) are of real importance to consumers and form part of a brands USP, giving it both placement and value in the marketplace. Consumers retain brand loyalty when given a true and honest story and location plays a huge part in conjuring up brand emotion. The packaging designs make a strong yet subtle reference to that location in the addition of the hills at the base of the can - this nod to location would be irrelevant without a back up statement so ‘Brewed in the South Downs’ is proudly displayed for shelf edge impact!
LIKED THIS PROJECT?
THIS IS WHAT OUR CLIENT HAD TO SAY
"We love the designs and could not be happier”