Great design is a reflection of your business even if it is not intentional. If you don’t care about your design then your design is telling people that you don’t care about your business.
Branding and identity is the basis of the first impressions an individual or organisation will have of your business. It is therefore vital that your brand is presented to your audience both externally and internally in a consistent, on message manner.
Branding and design standard guidelines are designed to give you the building blocks to help you implement the your corporate identity correctly and effectively. The purpose of design standard guidelines are to assist anyone involved in designing or commissioning any items which need to be identified as a ‘product’ or ‘service’ of your business.
The visual identity of a brand is made of a number of different elements. These elements need to be used consistently, but also flexibly, across all the applications of the identity.
So – where do you start before considering your brand and its design standard guidelines…
Here are some key starting points to help you make some initial decisions.
Stamping your logo on everything just won’t work. Your customers are far more consumer savvy than you might think.