We have been lucky enough to have been part of that revolution for the last 5 years helping to design and deliver anything and everything they needed for their growing business.
Stonefern has been designing, updating and rolling out MOMA packaging since we came on board and recently MOMA made the decision to take their brand to the next level. They asked us once again to implement their new brand identity across their existing packaging range as well as some new exciting products and flavours.
After all, great design, implemented intelligently across your business, will set you apart within your market place.
Art boards, lots of them! At present the MOMA product range is made up of 72 separate cutter guides and artworks. Each one containing colour, ingredient, brand, nutritional, print and legal information that must be correct to the last minute detail and not because the client, multiple printers, manufacturers or trading standards demand it, but because we will not settle for less than perfection and total consistency across the entire brand.
This is really only the start, but now we have the 'kit of parts' in place that will allow us to build upon the new design standards over the next 12 months and begin the process of brand implementation across MOMA's many and varied designs mediums.
We have already begun with in-house items such as stationery and industry presentation material, but now the real challenge starts as we move on to replacing all of MOMA's point of sale, advertising (digital and print), clothing, sampling and expo materials but to name a few.... The list goes on and on!
"We have worked with Stonefern for a number of years now, and it’s clear to say that we’d be lost without them. We like to think of them as an extension of our Marketing department; understanding and protecting the brand in the same way that we do in house. No matter what challenges we throw at them, there is always a solution."
"They have played a particularly important role in our recent brand redesign which has seen Stonefern undertake our packaging roll out and reprographic activities – a project which was time sensitive but completed successfully and with time to spare! Stonefern are a great team, able to meet all of your advertising, POS, packaging and day to day design needs in a timely and cost effective manner – what more could you want?"
Andi Sumner - Head of Branding at MOMA Foods
This is the culmination of many months of work, but very proud of the finished range - look out for it in Supermarkets near you - Their range is available in Tesco, Boots, Waitrose, Sainsbury's, various local retailers and Amazon.
STONEFERN DESIGN STUDIO
West Gate House, West Street, Midhurst, West Sussex, GU29 9NQ , UK