In Store Graphics
One of the most essential elements of any shopping experience
Signage both directs and educates your customers. Never underestimate the importance of quality signage. Retail store signs are crucial retail supply elements in the success of a business. No matter what type of business you are in, signage will help customers locate what they need as well as help business owners save money. Stonefern has years of experience working with companies such as Tesco and Sainsbury's producing detailed specified signage packets for high street and superstore sites across the UK. This knowledge has been used more recently to the benefit of small retail outlets, which have seen an increase in sales and footfall due to well planned and design signage solutions.
Point of Sale Signage
Key customer information and marketing graphics
When POS signage is designed and implemented correctly they can generate high levels of customer interest and generate increased sales. We specialise in providing highly visable product and information design and layout and can advise you on POS placement and suitable adjacencies. POS is still a far more effective form of advertising than mediums such as internet marketing and should be a key element in any retail business advertising strategy.
Store and Site Banners
High Impact product and promo awareness
Any local business that is considering advertising to boost their sales should first consider an internal or external banner advert. This type of banner is surprisingly low cost and will bring in considerably more business that the cost of the banner. Stonefern has been designing one-off and campaign banners for the last 10 years for high street retail outlets and can design and supply high impact, low cost banner solutions for your business.
Shop floor graphics
Till Tickers, Hangers and Gondola Ends
When a customer enters your store or business you want them to feel comfortable and be able to move around in an easy manner. In order to help create this atmosphere customers need to be able to easily locate things. When this comfortable environment is in place a customer is more likely to make a purchase. This is where retail store signs can play a central role. Good signage not only represents your branding, it also tells them about special sales and offers and directs them around the store or business. With good retail signage they are able to locate where they need to go to get what they are looking for.
Wayfinding signage
Customer store and site navigation
When a customer enters your store or business it is important for them to instantly and intuitively understand the layout .. This can only be achieved by clear and concise wayfinding signage. Stonefern has been designing wayfinding signage for major supermarkets for the last ten years and can design branded wayfinding signage for your retail outlet large or small that will direct and inform customers around your business environment. We can provide detailed specification packets in full colour to allow you to fine tune both singage and merchandise plans prior to construction and installation. This process also allows for accurate costings during the design phase.
Perimeter Signage and colour coding
Defining a shopping experience
Perimeter signage is one of the most important elements of retail signage design. It allows for a retail business to define and delineate between departments and allows customers to create optimised shopping paths. Stonefern can design and specify entire branded departments for your retail business.
