Company Branding
The most powerful component in business?
A brand can never be a product, it is simply the sum total of your products, services, ethos and stategy. That's not to say it should not be marketed and promoted as effectively possible. With the correct branding and application you can install values, ambitions, character and soul into your business. Corporate identity starts to appear when your logo and brand begin to drive out a corporate style that your customers attach values to. We can help ensure that this process starts on the strongest footing.
Logo Design
Making clever simple and simple clever
Logo is your principal point of graphic market place recognition for your customers. In order to be effective it must adhere to five simple principles: be simple, memorable, timeless, versatile and appropriate. Good logo design is far from a 5 minute process, be wary of anyone who will offer you a design for less than a days work, it is simply not possible to design effectively within that time frame. At Stonefern we listen to our clients, know their target audience, take into consideration all of their input, study the details, weigh the options, and then, if necessary, ignore all of it and design what we know will work best.... after all, we do this for a living...Our design process consists of 6 key stages. Firstly, a full and effective design brief from the client, face to face is best, coffee is essential. Secondly, extensive market research and brainstorming. Next we produce a series of design sketches and directions for client feedback. Then we move onto prototyping and conceptualisation. Then we go back again to the client for second review and feedback. Finally after revision and finishing touches we provide the client with a fully scalable vectored artboard with built in colour, design and reproduction standards. Normally this process takes 2 full studio days.
Advertising and Marketing
Getting your brand noticed
For years we have been supplying design for press. Each publication has slightly different specifications and requirements and Stonefern's knowledge of this medium means we can help deliver creative and sharp press designs that will lift your advert off the page from those around it. Every company needs to attract new customers as well as new business constantly, and we can also provide direct mail, posters, point of purchase displays, billboards, signage and much much more to help get your message across. We can also provide social and viral advertising and marketing, for more information, please visit our social and interative page.
Design Standards
Implementing your new brand across your business
Stonefern can build comprehensive brand design standards for you. Design standards are an essential element of any business brand. They help to maintain brand guardianship when the brand is to be implemented across a wide range of mediums. There is no point in paying a designer to produce a strong cohesive rebrand or refresh for your business if the model is not going to be followed. It is essential that key design elements and the message of a brand are not diluted or altered by third parties who may be supplying your business. This is where a strong set of design guidelines is essential. It also gives your business the opportunity to introduce its personality, voice and appearance to its employees and in turn, train them to all portray the same company ethos to your customer base. Manuals can cover everything from typography and signage specifications to dress code and company messages. With this information Stonefern can help source for you all your print, social media, web, livery and advertising requirements.
Websites
What does your online digital shop window say about your business?
At Stonefern we ensure at every stage that we have interpreted a clients brand to deliver a bespoke web solution for their needs. Centering around simple and intuitive navigation systems, Stonefern can build structured, reliable, easy-to-use sites for your business, large or small. We can provide tailored web solutions that can accommodate any level of budget . We know that there are many agencies that can provide you with web design. The difference between them and Stonefern, is that we can provide cost effective design all the way up the scale due to our partnerships with mid to high end web design specialists. With equal importance we are also strong visual designers, so not only do our sites look beautiful they are also practical and functional
Promotions and Merchandise
Helping raise and strenghten brand awareness
Promotions can encompass everything from leaflets, brochures, packaging design, advertising campaigns, websites, viral and social media design. Stonefern can help design all of the required graphical elements whilst maintaining brand guardianship at all times. Merchandising is a great way of generating brand loyalty from existing clients and to promote a brand to new customers. With well designed branded merchandise and promotions, rather than off the shelf adhoc solutions provided by internet printers, Stonefern can maintain and strengthen your brand language and message.
